Visitors Exhibitors

Yantai (China) will host one of the biggest conferences on the wine business with the participation of prestigious international speakers


Yantai (China) will host one of the biggest conferences on the wine business with the participation of prestigious international speakers

First-class professionals from across the globe will go to China to attend the WBWE Asia, which will be held on the 30th and 31st of May in Pavilions E and F at the Yantai International Exhibition Center.

Professionals from the US, the UK, India, Sweden, Hong Kong, Spain, France, Chile and, of course, China, among other countries, will participate in the first-ever fair devoted to bulk wine in China: WBWE Asia.

As well as producers, importers and brokers coming on the 30th and 31st of May to carry out business transactions, this trade fair will also become a place for debate, technical conferences and first-class tasting sessions with the participation of prominent professionals such as Li Demei, Marine Ma, Cruz Liljegren, Natalie Wang, Dan Traucki and many others.

Stay tuned because the full program of activities will be announced very soon. This fair promises to be one of the most ambitious and professional events for the wine industry across China.

The fair wants to be the greatest Asian meeting point for producers worldwide, importers, brokers, transporters, bottlers, restaurateurs, media and other professionals from the sector.

Meet some of the speakers who will star the tasting program, technical conferences and debates:

LI DEMEI – enologist – CHINA
Li Demei is the China’s leading enologist, responsible for helping improve the quality of Chinese wines in the global stage with his various consulting works, particularly in China’s northwestern Ningxia and Xinjiang provinces.
Voted as one of the 10 most influential wine consultants in the world by The drinks business in 2013, Li is the equivalent of Michel Rolland in China.



Natalie has worked in the journalism industry for over six years, with experience gained in Hunan, Hong Kong and Bangkok. She directed her journalism focus to the wine industry when she joined ‪ in 2014. The eponymous founder, James Suckling, is a world-acclaimed wine critic. As the Managing Editor of Drinks Business Hong Kong, Natalie is based in Hong Kong and responsible for covering the wine trade in Greater China particularly on China. Her coverage on the market has led her to win HKIWSC’s Wine Communicator of the Year in 2017.





Cruz is the young CEO of independent wine brokerage firm Premium Wine Broker (PWB). Cruz is a well-known personality in the bulk wine sector who speaks and consults around the globe. He has academic achievements such as an MSc in wine business from the Burgundy School of Business, Dijon. In 2016, he became the first member of The American Association of Wine Economists (AAWE) under the age of 30.
WEI Yue is a guest speaker on cork stopper technicality of the Portuguese Cork Association in China. During the past decade, WEI is responsible for liaising with domestic wine producers in China, providing them with sales support, customer service as well as arranging cork stopper training tours to the world’s largest cork manufacturer in Portugal. She has a thorough understanding on the technical aspect of cork stopper from closure type selection, application, bottling, storage to transportation consideration.





Cyril Penn has followed the U.S. wine industry as editor of Wine Business Monthly for nearly two decades. In that time, Wine Business Monthly has emerged as the leading provider of information to the wine industry in North America. Mr. Penn has explored wine regions throughout the world, is a frequent speaker at industry events, and is often quoted in the news media.





KEVIN WILSON – Buying controller for KINGSLAND DRINKS – UK
Kevin Wilson has worked in the Wines and Spirits Industry for 40 years, in many senior positions in the UK and Europe. In 2004 he took part in the Management Buyout of Kingsland, and has continuously invested in the business; Kingsland Drinks is now one of the largest wine companies in Europe.




ANGELINA CHEN – International Marketing Manager of SITEVINITECH CHINA
Comexposium Exhibition (Shanghai) Co., Ltd. is the organizer of SITEVINITECH CHINA which is a leading B2B platform for wine making & grape, fruit/vegetable farming equipment and technology in the Asian-pacific region. Based in a wine making industry cluster area, SITEVINITECH CHINA 2019 will join hands with 150 exhibitors that will exhibit over 300 domestic and overseas brands to focus on Shandong market.




CARLOS ALFREDO TORRES SILVA – Agricultural Engineer, Oenologist – CHILE
Thanks to different wine fairs, harvest festivals, seminars and technical tours, he has visited over 40 countries He is currently Oenological and Management Consultant for four different vineyards in the area of Curicó and Talca (Chile). Furthermore he is a judge for International Wine Competitions and acts as Director for the Wine Tour of Curicó Valley and the Association of Wine and Raisin Producers of Curicó and Maule.



Head of Investment, Services, Health & Pharma
Market analyst for the embassy of Spain in Beijing: Economic and commercial office devoted to the promotion of Spanish companies in China and to the study of China’s economic development.



CHEN QINGCHANG, technical director of Weilong Wine Company. CHINA
After more than 20 years of work in wine industry, now he is a well-known senior wine taster and winemaker. Chen Qingchang achieved great success in scientific research during his over 20 years in Weilong and won many awards.

World Bulk Wine Exhibition